Employer-College Partnership
As part of the Minimum Viable Product (MVP) development for LineupX, I designed user-friendly web and mobile application to revolutionise campus hiring in India. My primary focus was on creating an intuitive and seamless user experience that empowers employers to efficiently discover and connect with top talent nationwide.
ROLE
UX Designer
(LineupX)
TEAM
Tarab Mohd (Product Lead)
Vaishnavi Ansingkar (UX Lead)
Arjun Arun (UX Designer)
STAKEHOLDERS
Product Owner,
Product Designer
Developers (3)
TOOLS
Figma
Figjam, Notion,
Unsplash
DURATION
3 Months
BACKGROUND
Traditional campus hiring in India faces significant challenges, including the logistical hurdles of a vast geography, the high costs associated with conducting nationwide hiring drives, and the time-consuming process of screening numerous applicants.
To address these challenges, LineupX aims to streamline the process by connecting employers directly with top talent from colleges across the country, fostering more efficient and effective recruitment.
DESIGN CHALLENGE
How might we reduce the time and cost associated with traditional campus recruitment by developing a platform that streamlines the process of connecting with colleges and identifying top talent?
SOLUTION
I designed the end-to-end user experience for the employer-college partnership module. This involved designing intuitive and responsive screens that enable companies to filter colleges based on their specific criteria and initiate partnership requests. Colleges can then easily review and approve or reject these requests. I Also,
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Refactored the existing design language: Ensuring alignment with UX best practices and industry standards.
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Prioritised accessibility: Designed for inclusivity by considering users with varying needs.
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Ensured scalability: Collaborated closely with developers to ensure the design system is flexible and adaptable to future content growth and feature additions.
APPROACH
To inform the design process, I conducted thorough research into the challenges faced by both companies and students in the hiring landscape. This included interviews with the product owner and researchers, as well as in-depth desk research. The insights gained from this research were then translated into user personas, which helped to humanize the design process and ensure that all design decisions were centered around the needs and expectations of our target users.
User Persona
Content Validation
For this Minimum Viable Product (MVP), the primary focus was on ensuring that the content closely aligns with user requirements as identified through thorough research. I invested significant time and effort in carefully evaluating and selecting content that would resonate most effectively with our target audience.
For example, this meticulous approach was applied to the creation and design of the college profile page, ensuring that the content presented effectively met the specific needs and preferences of our target users.
User Flow
To ensure a seamless user experience, I created user flows that anticipate user needs and behaviours. This included mapping out the ideal user journey (happy path) as well as alternative paths to account for potential challenges or roadblocks, allowing all users to achieve their goals smoothly.
DESIGN
I designed the end-to-end employer-college partnership flow, encompassing key functionalities such as college exploration, connection request submission, request status tracking, and seamless communication between employers and colleges.
To ensure a smooth and intuitive user experience, I meticulously mapped out user interaction flows, considering various user scenarios and potential responses. This involved designing the application for optimal responsiveness across multiple screen sizes, including 1920px, 1440px, and 1280px resolutions.
Wireframes
Initial Iterations
Instances of wireframes showcasing key functionalities designed
Approved Designs
College Profile Page Prototype
Approve/Reject Connection Request Prototype
Result and Impact
I Improved the existing design language by implementing best UX practices. Some key enhancements includes:
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Streamlining navigation: Relocated filters to the left-hand side of the interface for improved visibility and ease of use.
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Enhancing data presentation: Revamped table UIs with clear visual cues and intuitive interactions, making data more easily scannable and actionable.
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Modernising the interface: Replaced outdated table UIs with modern card-based interfaces where appropriate, enhancing visual appeal and user engagement.
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Improving accessibility: Ensured the interface is accessible to users with disabilities by adhering to WCAG guidelines.
These design improvements resulted in a significant increase in stakeholder buy-in, achieving an 18% growth by the end of 2024.
KEY TAKEAWAYS
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Prioritise Scalability: Emphasise the importance of designing systems with scalability in mind from the very beginning. This includes considering how the system will grow and adapt to changing needs and increasing data volumes.
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Early Design Collaboration: Highlight the value of close collaboration with designers from the initial stages of development. This ensures that the design and development teams are aligned on user needs, data structures, and the overall user experience.
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Prioritize Proof of Concept: Before implementing major design changes, conduct thorough testing on a smaller scale (e.g., with prototypes or limited user groups). This iterative approach helps to identify and address potential issues early on, saving time and resources in the long run.
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Attention to Detail: Highlight the importance of meticulous attention to detail in all aspects of the project, including content creation, design implementation, and quality assurance.