VEGAN FOOD DELIVERY
MOBILE APP
While food delivery apps have flourished, finding vegan options and navigating complex interfaces remains a struggle. My solution is a streamlined mobile app that prioritizes user needs by focusing on customizable filters, personalized recommendations, and transparent ingredient labeling to ensure
a seamless and satisfying vegan dining experience.
ROLE
UX/UI Designer
PROJECT
Food Delivery App for Coursera Course
DURATION
~ 3 Months
TASKS
Market Analysis, User Persona, Affinity Mapping, Site Map, Design library, Lo-fi Wireframe, Hi-fi Prototype, Testing
PROJECT BRIEF
How might we leverage transparency and personalization to increase users' trust in healthy food options?
Inspired by the growing interest in healthy living during the pandemic, I designed a user-friendly mobile app for a vegan food delivery service. Bowl of Life simplifies healthy food choices by offering personalized meal recommendations based on dietary preferences, fitness goals, and calorie needs. Its user-friendly interface lets you browse detailed ingredient lists and transparent calorie information, empowering you to make informed dietary decisions with every click.
"Bowl of Life" goes beyond just food delivery; it's a wellness companion that empowers you to nourish your body and embrace a healthy lifestyle, one delicious bite at a time.
APPROACH
Competitive Analysis
User Research
User Persona
User Experience Map
RESEARCH
MARKET ANALYSIS
Seeking to set the app apart in user experience and content, I delved into market research and user surveys. Analyzing competitor features, industry trends, and user feedback on motivations, pain points, and vegan myths helped me pinpoint opportunities for innovation and personalization.
9.6 Million people consume
plant-based diet in USA
as of 2020
Oregon, Nevada, California, DC and New York have showcased most interest in vegan restaurants (Ipsos, 2019)
USER SURVEY
I conducted a Facebook poll with 56 responders. Below is the highlighted data that I gathered from it.
COMPETITOR ANALYSIS
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Aim: Conducted market analysis on direct competitors (UberEats, Grubhub & Postmates) and indirect competitors (Hello Fresh)
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Focused on: Menu breadth, Checkout efficiency, Customer support, Loyalty programs and Mobile app interface.
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Pain points: Checkout complexity and Clunky mobile interfaces.
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Goals: Create Intuitive mobile design, Provide personalization & customization functionalities.
USER PERSONA
Market research and user surveys revealed a surprising preference for budget-friendly vegan options among Gen Z and a shared pain point of convenience among people seeking healthier eating habits. These insights informed the development of detailed user personas, shaping app design and functionality, content curation, and the overall user experience to address pain points and drive engagement, especially for those concerned about cost and time constraints.
IDEATE
CHALLENGES
OPPORTUNITIES
GOALS
Fueled by the 'How Might We' exercise, I generated several innovative solutions to address user needs. Leveraging the insights from the affinity diagram, I prioritized the top 5 requirements in each category (menu, rewards, checkout, customer service, design). These focused goals guided the development and launch of the MVP application, ensuring we deliver maximum value with minimal features.
We serve fresh and healthy bowl of choicest Vegan food
No more choosing between Healthy Lifestyle & Affordability
CONTENT GOALS
UI GOALS
DESIGN
SITE MAP
WIREFRAMES
STYLE GUIDE
PROTOTYPE
CONCLUSION
The design of the vegan food ordering MVP app laid a strong foundation for connecting hungry plant-based eaters with delicious and convenient meals. While this initial version provides a core set of features, the journey will continue with rigorous testing and iteration to ensure delivery of the most user-friendly and impactful experience possible.
By embracing this iterative approach, the MVP will be continuously iterated, ensuring it remains the go-to platform for vegan food enthusiasts seeking a seamless and satisfying dining experience. This commitment to user-centric development will pave the way for a thriving vegan food ecosystem, empowering both restaurants and consumers to connect and celebrate their shared values.
PERSONAL LEARNINGS
My Coursera journey designing a vegan food delivery app wasn't just about building an app; it was a crash course in user-centric design, data-driven decisions, and the intricate dance between technology and human needs. Here are some key takeaways that will forever shape my approach to mobile app design:
1. Designing E2E System: I learned to think holistically, considering the needs of restaurants, delivery drivers, and users, ensuring a seamless experience for everyone involved. This comprehensive approach taught me the power of considering every touchpoint within the system, leading to a smoother and more efficient user journey.
2. Focusing on User Needs: Through user research, surveys, and testing, I learned to listen intently to user needs, frustrations, and desires. Every decision I made was guided by the user's perspective, ensuring the app is not just a product, but a solution to their specific problems.
3. Making Data-Driven Decisions: Design is not just about intuition; it's about data-backed insights. I learned to leverage data analytics to understand user behavior, track feature performance, and identify areas for improvement.
4. Designing for Mobile: The mobile screen is the stage for the app's performance. I embraced the limitations and possibilities of mobile devices, prioritizing clear navigation, intuitive interactions, and a lightweight design that shines even on smaller screens.